Progressive Web Apps have taken the mobile world by storm. Today, more and more businesses are shifting from native apps to PWAs. No requirement of storage space and being cost-efficient are two of the most lucrative features of PWAs. Complete with push notifications, offline mode, and enhanced navigations, PWAs are the future of mobile marketing.
Starbucks, Tinder, Pinterest are few of the brands who have rolled out their PWAs in the last 6 months.
Let us look at a few such known brands who have successfully been running their respective PWAs:
1. Twitter Lite
With Twitter Lite, accessing connecting with the world gets faster and easier. Launched in 2017, Twitter Lite has helped users reduce the date consumption by 70%. With no compromise on quality, Twitter Lite ensured faster navigation and an enhanced Twitter experience.
This news curating website lets the users access news from around the world in a magazine-style format to provide an unremitting readability experience. One can also customize the kind of news they want to read and create their own collection.
A leading British multi-channel brand, this company owns over 240 stores across 27 countries. Their PWA has a detailed product filtering which lets the users save a lot of time. Their product list pages offer multiple views to people visiting the app.
This leading global magazine launched its PWA essentially to provide its users with a highly improved visual content that would load faster than its existing mobile app. Embedded with push notifications, Forbes PWA also allows the users to read news offline. They have also introduced a story format where users can swipe through news and read what’s relevant for them.
5. Washington Post
To keep its readers up-to-date, this news agency website draws data from a number of third-party sites. Washington Post’s PWA provides an enhanced reading experience to its readers, even when offline, by constantly caching up the content in the background thus eliminating any scope of lags.
UK’s leading online retailer for arts and crafts, this business offers an easy access to all its product offerings through various product icons. Not only does it feature a detailed ship-to-store facility but many of the products allow the users to send products directly from the listing page.
Another travel site that uses its PWA to ensure that all user interactions are effortless. Travelers can read reviews, compare prices and then book a particular hotel/ travel option – all within the same space. Search marketing, done by a number of hotel owners also takes the backstage with Trivago’s Progressive Web App.
Owned by L’ Oreal, this PWA lives up to the name of the brand and is top-notch. Dynamic interactive animations and form accessibility are the main highlights of Lancome’s progressive Web App. Lancome uses relative web push notifications which engage its users based on location and browsing behavior, even when offline. In fact, Lancome’s PWA increased in mobile revenue by 36%.
This Singaporean online grocery retailer offers its users a fresh and friendly version of grocery shopping with its PWA. The app allows its users to directly add products from its listings page. Its powerful search functionality helps users to move from one category to another, hassle-free.
This travel website, Wego, build an AMP-based PWA which enables it to access its user data stored in browsers easily. Pages load in less than a second which makes navigation seamless. Its payment request API makes way for single click payments.
India’s one of the largest online marketplaces, Snapdeal’s PWA uses pinned footer elements, easy sort and filter menus and interesting tabbed category navigation. No registration required and easily accessible even when offline, Snapdeal’s progressive web app has made its user’s lives much easier.
11. Tommy Bahama
A Seattle-based resort activewear and household furnishings, Tommy Bahama’s PWA is fast and high-performing. Its smooth transition between listing and product detail pages give it a very unique look. Clever animations on button states is an interesting way to emphasize branding. The large visual selectors let the users select products fast and easy.
12. Crabtree & Evelyn
Founded in 1972, the fine use of color and typography in its PWA makes the app a mirror image of the in-store brand. Subtle animations on the product page lend uniqueness to the brand. The pages hardly ever reload which makes the entire shopping experience smooth and flowing. The homepage, too, has a very focused approach.
A South American retailer, selling household appliances in Argentina, this PWA is very product focused and smooth. Its pinned navigation headers, easy add to cart and pinned footer elements to filter makes it more appealing. The animations in between page transitions make it very app-like. “Garbarino increased their conversion rate by 27%, returning visitors by 13%, and page views by 35%, while decreasing their bounce rate by 9%.”
14. Flipkart Lite
The Progressive Web App of one of the most popular e-commerce websites of India, Flipkart Lite uses 3 times less data and loads pages within seconds. This has resulted in 70% increase in the conversions. Whereas the native app takes 70 seconds to load, Flipkart Lite takes only 3.5 seconds. Flipkart Lite has also resulted in 40% higher re-engagement from the users.
This giant e-commerce website’s reach increased by 104% for new users across all platforms. Smoother animations also increased their time spent per session by 74%. Higher retention rates, more conversion rates and improves visitor re-engagements were all achieved after AliExpress launched its PWA.
16. Lily Pulitzer
Designer wear for an upscale audience, its PWA loads remarkably faster as compared to the other PWAs. The pinned navigation header, handy store locator, and faster loading product listings make it very efficient. Video content on the homepages attracts more audience offering the users a competent shopping experience.
An online family retail store, Patpat’s PWA offers an aesthetically pleasing product imagery which enhances the shopping experience. The PWA also features a very fine filtering system to narrow down styles, occasions, gender, etc. It also offers “like buttons with a counter leverage social proof to augment customer reviews.”
Based out of Brazil, PetLove’s PWA standouts in its lighthouse score. The most unique feature of this PWA is zero usage of web fonts which eliminates any scope for loading time. PetLove’s PWA has resulted in a 2.8x increase in the conversion rates and a similar increase in the time spent on site.
This PWA features a unique product listing page where ample usage of animations and skeletons giving the users a sense of instant page loading. Shoppers are also given an option of the pick-up in store option on check-out.
An image sharing platform, Pinterest’s conversion rates were only 1%. Citing the importance of higher engagement, Pinterest launched its PWA and within months page loading time went down to 6 seconds from the previous 23 seconds. The core engagement went up by 60%. Time spent on site and even ad clickthroughs saw a major increase in numbers.