Ever-rising competition and growing customer expectations have pushed enterprises to look beyond technologies. It has become harder to attract and retain customer these days. Competition has tremendously increased and there are more offerings to customers than it ever was. With the advent of mobile phones and its growing popularity, there is a rush of inflow and outflow of services.
Like mobile, websites have undergone transformation with changing digital transformation in the industry across the globe. Web app development has reached greater heights and is focused on retaining customers who tend to visit the websites. Web apps are now inline with latest designs, great interface, good performance, and customer oriented. The trends have transformed the way we used to experience web apps.
7 Web App Development Trends that you Cannot Ignore in 2019
1. Progressive Web Apps (PWAs)
PWAs are the latest trends that have miraculously transformed the way we used to experience web apps. Since its introduction in the year 2015, it is now specifically requested by businesses to be developed by web application development companies. PWAs transforms the web skill by bringing website browsing experience closer to native mobile applications.
This pushes to a friendlier experience to users. It makes available of the feature of native apps like push notifications, offline features, hardware access and more. PWAs eradicated poor experience, slow performance of websites by troubleshooting challenges that websites earlier used to have.
Another rich trend that is in demand both by user and businesses are Chatbots. This enhances user experience and employee management at the same time. Chatbots are close representatives of human customer support. Most of the queries that earlier required human intervention are now taken care of by chatbots alone. This enables businesses to deploy employees at other important tasks and manage customer services effectively at the same time easily. They also offer 24/7 support and users queries are instantly covered without wasting time to get human support on call.
3. Push Notifications
Users are more connected with enterprises when there is a constant, clear and regular communication flow between both. Push notifications have elaborated user experience when it was introduced with mobile apps. Users were timely intimated of any change, upgrade, important information, etc. through instant message notifications known as push notifications. Web app development companies have now started to configure push notifications on websites as well so that users are well informed about the services, information, etc. well in time.
4. Interactive Page
Gone are the days when websites used to be simple, plain and boring. There was less emphasis on interactive images, background video clips with sound. A fact states that users decide to explore the website only if they see interactive websites equipped with videos, catchy tagline and HD images. Users value animations and illustrations that create a wow factor over the websites. Thus, web development companies ensure that the website designer is familiar with interactive webpage ideas and offer clients what they have been looking for in a website.
5. Voice Search Optimization
Another trend that has uplifted the use of websites these days is the integration of Voice search optimization on the web page. Gartner states that by 2020, there will be about 30% searches that will be done without using a screen by 2020. This clearly explicates that voice will take over screens and users will simply use their voice to command over the websites.
Voice commerce sales have already gone up and are estimated to reach $5 billion in the UK and $40 billion in the US by 2022. Web development companies are integrating voice search optimization in web apps so as to make user experience impeccable.
6. Augmented and Virtual Reality
AR and VR have gained popularity ever since game Pokémon go were introduced. Users went crazy with technology and post that they have clearly been obsessed with the Augmented Reality and Virtual Reality trend. You can form a partnership with web application development company to implement AR/VR on web apps as well as elevating the user experience and user’s turnaround on the websites.
Companies like IKEA are utilizing AR for users to give an interactive experience to users in setting up the layers of furniture building. This concept has been popular, and more and more users are experiencing it before making an actual purchase.
7. Accelerated Mobile Pages
Unlike mobile apps, websites on mobile browsers do not perform as expected due to varied reasons like slow page load, poor performance, etc. Accelerated Mobile Pages have been hit due to the feature that it increases the page load time from 5 seconds to mere 1 second. AMPs is an open-source project that is wheeled by Google and Twitter for developers to develop fast mobile pages. It’s an entire focus in on speed and readability of web pages.