The web has expanded drastically in the last few years which brought numerous challenges in its wake. Among them, the issues that troubled users the most are the unreliability and the slow nature of the mobile web. Many new technologies, led by Accelerated Mobile Pages(AMPs) and Progressive Web Apps (PWAs), were introduced to address these issues.

These technologies guarantee to deliver a richer, faster, and immersive experience that engages and inspires the users. They came just at the right time when mobile usage is experiencing unprecedented growth.

With over half of the web traffic coming from mobile devices, developers shifted their focus and introduced tools like Accelerated Mobile Pages and Progressive Web pages to deliver a remarkable mobile experience.

mobile device website traffic

In this article, we will discuss various aspects of AMPs and PWAs and determine which technology is better for mobile usage. We will also walk you through the pros and cons of the two tools, how they work, and why they were needed in the first place.

The Need for AMPs and PWAs

In today’s fast-paced world, users are looking for faster and reliable experience. However, not until very late, most of the websites were taking too long to load which left the mobile users annoyed.

As a result, most of the users would leave the web page midway without even seeing what the website is offering. Stats show that 53 percent of visitors abandon a site if it takes more than 3 minutes to load.

Mobile apps seemed the right option to ensure user engagement as they engage users 20x more minutes than websites do. But again, the top 1,000 mobile apps reach 4x fewer people than the top 1,000 mobile websites.

Moreover, a disproportionate 77 percent of users leave a mobile app in just 72 hours after they download it. With such dismal stats, brands are looking for ways to retarget and engage their users.

Progressive Web Apps and Accelerated Mobile Pages emerged as the solutions to overcome slow page load speed and poor user engagement. The emergence of these technologies came around as the savior for brands who failed to deliver a satisfactory user experience to their website and app users.

What is Accelerated Mobile Pages (AMP)?

Accelerated Mobile Pages or shortly AMP is an open source project by Google that allows developers to build web pages that load faster on mobile devices. It is created on JavaScript and offers near-instant and seamless experience than regular HTML.

accelerated mobile pages

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