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Report: Apple software update hints at expansion of search ads

Apple’s updates to its search campaign software may mean that app … returns on investment for advertisers of mobile apps, rivaling other platforms …

Do Apple’s Updated Developer Guidelines Hint at the Future of Its IDFA?

Advertisers rely on mobile ad IDs to track and target users. In September 2018, Apple introduced the SKAdNetwork, a privacy-focused API for app …

The ‘In-App Gap’: where premium eyeballs go to waste

Well, as it stands, advertisers are inadvertently neglecting in-app in their planning. Despite the fact that consumer time spent on mobile exceeds that …

TikTok, Apple Search rival duopoly in ROI for app marketers, study says

TikTok and Apple Search Ads last year delivered high returns on investment for advertisers of mobile apps, rivaling other platforms such as Google …

In-app programmatic buying platform Dataseat launches with $2.3M in funding

Dataseat, a tech startup that helps advertisers manage mobile app campaigns in-house, launched after its second fundraising round, according to …

5 In-App Spending Trends to Watch

In Q3, advertisers continued to invest more in in-app advertising, with competition for these lucrative mobile audiences driving eCPMs higher in nearly …

Games appear to be advertisers’ best option in mobile app arms race

Games appear to be advertisers’ best option in mobile app arms race … Games are the way to reach consumers when it comes to IOS mobile apps, …

Cars.com Reports Third Quarter 2019 Results

Traffic to the Cars.com network of websites and mobile apps provides value to our advertisers in terms of audience, awareness, consideration and …