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L’Oréal rolls out 1st beauty AR lenses on Snap’s desktop app

The eight branded lenses are featured in a “beauty” area on Snap Camera’s opening page, per an announcement shared with Mobile Marketer. ​L’ …

Snapchat rolls out Lens Web Builder for AR ads

Lens Web Builder, which parent company Snap is touting as the first … create professional-looking AR content, per an announcement shared with Mobile … Snap’s release of Lens Web Builder aims to democratize the creation of AR …

Optimize App Install Campaigns Across Search, Social, And More

Find, target and convert your top mobile users across Facebook, Instagram, Snap, Google Ads, Apple search … Optimize App Install Campaigns

Snap releases new developer tool for sharing web content to Snapchat

Previously only available for mobile applications, Snap said Creative Kit for Web gives developers free distribution inside Snapchat’s walls, and the …